Loop & Bloom:
Loop & Bloom is a concept brand for colorful yarns designed for makers, from crocheters to knitters. The goal was to create a playful, modern identity that celebrates creativity and stands out in a traditionally muted market.
Services:
Brand Identity
I designed a vibrant brand system anchored by a unique logo mark — a ‘bloomed’ version of the ampersand in their name — paired with bold colors and fluid shapes. The result is a joyful and versatile identity that brings energy and personality to the crafting community
