LOLA REMY:
Lola Remy is a brand concept developed for a fashion stylist. I created a complete logo suite, color palette, font system, and website to bring the brand to life. Since lighting plays a major role in her branding, I crafted a tagline as a part of her brand messaging: “Comfort Never Looked So Striking.”
Services:
Brand Identity
Brand Messaging & Positioning
Web Design
Hand-crafting a unique font showcased the brand adjectives that define Lola Remy: bold, creative, and one-of-a-kind. The illustration is simple yet memorable—the cloud symbolizes comfort (a top value Lola emphasizes when styling clients), while the lightning bolt represents striking fashion. I incorporated highly saturated pinks and blues to complement her otherwise neutral personal style, signaling her expertise across a wide variety of looks.
