Why I Started My Branding Studio

A few years ago, I realized something: branding is so much more than a logo. It’s strategy, story, and personality - all wrapped up in design that actually works for a business. I started By Kayla Jo because I wanted to build a space that’s more nuanced than a freelancer but more accessible than an agency. A place where creativity meets strategy, and where bold ideas meet real results.

I’ve always been obsessed with the strategy behind design. Figuring out how a brand can connect, grow, and stand out - it’s like solving a puzzle that I never get tired of (any other puzzle lovers reading this?). Over the years, I’ve learned how to use branding to grow real businesses, not just for the sake of looking good.

I started this studio because I understand how to help a business succeed. Branding isn’t just aesthetics (although I vow to always make your brand look aesthetic!). It’s a tool to attract the right people, build trust, and create impact. Every project I take on combines creativity with strategy so that the end result is beautiful and effective.

Another big reason? I love giving back. Helping entrepreneurs find their voice, build confidence, and shine in their own way… it never gets old. Seeing clients thrive is one of the most rewarding parts of this work!

And honestly? I love what I do. I love the ideas, the strategy sessions, the color palettes, those “aha” moments. Every project is a chance to bring a brand to life, tell a story, and create something that feels totally unique.

By Kayla Jo has been around for a few years now, and my mission hasn’t changed: to make branding beautiful, purposeful, and impactful. To help businesses show up confidently, connect meaningfully, and stand out in a world that’s always looking for the next bold idea.