What I Would Do If I Was Starting A Brand From Scratch
Starting a brand from scratch is EXCITING, yet overwhelming. That’s why I always have a clear roadmap when working with my clients in need of a rebrand. Here is a behind the sense look of that roadmap:
1. Be Crystal Clear About Your Audience
The foundation of any successful brand is understanding who you’re marketing for. Who is your ideal client or customer? What are their needs, desires, and pain points? The more specific you are, the easier it will be to create messaging, products, and services that truly resonate.
2. Position Yourself to Fill a Gap
Look at your industry and ask yourself: what’s missing? Positioning your brand to fill a gap sets you apart from competitors and gives people a reason to choose you over someone else. It’s about finding your unique space in the market.
3. Create a Short, Memorable Tagline
Your tagline is often the first thing people notice about your brand. Keep it short, clear, and memorable, so it immediately communicates what your brand stands for.
4. Align Your Voice With Your Values
Your brand voice should reflect your core values. Whether it’s playful, professional, bold, or approachable, consistency in your tone builds trust and helps people connect with your brand on a deeper level.
5. Build Brand Visuals With Purpose
Colors, fonts, logos, and imagery aren’t just decoration—they’re part of your brand identity. Your visuals should tell your brand’s story and reinforce your purpose in every touchpoint.
6. Invest in a Website That Shows Your Brand
Your website is often the first impression potential clients or customers have of your brand. Hire a professional to design a site that fully integrates your messaging and visuals, so your brand feels cohesive and intentional from the start. Feel free to reach out for help on this step hello@bykaylajo.com
7. Post Consistently
Consistency is key to visibility. Having a regular posting schedule on social media or through email newsletters keeps your audience engaged and helps more people discover your products or services.
Final Thoughts
Starting a brand from scratch isn’t just about looking pretty—it’s about clarity, purpose, and connection. By defining your audience, positioning yourself strategically, aligning your voice and visuals, and showing up consistently, you’re setting your brand up for long-term success.
